The Quote: "In the past, it was easier for companies to say, 'we're doing our best.' But now they're being called out."
Who Said It: Michael Maoz, analyst with Gartner.
In Context: Companies invest in "green" technologies to save money first, and help the environment second. But regardless of how much a company touts its environmental consciousness, it doesn't mean anything if they're using counterproductive tactics like shipping hazardous waste to third-world nations. "In the past, it was easier for companies to say, 'we're doing our best,'" Maoz says. "But now they're being called out."
Find Out More: Green IT: Clever Marketing or the Real Thing
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